Legal

Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Lords of Acid ("we", "us", "our") collects, uses and protects personal data when you visit lordsofacid.com (the "Site"). We process personal data in line with the EU General Data Protection Regulation (GDPR) and applicable local law.

1. Who we are

This Site is operated by ArtFabric BV, the data controller, on behalf of Lords of Acid.

For any privacy question or to exercise your rights, contact us at the address above.

2. What data we collect

  • Usage data - pages viewed, referrer, approximate location, device and browser info, collected via analytics (only with your consent).
  • Marketing data - interaction and conversion events via the Meta (Facebook) Pixel (only with your consent).
  • Contact data - if you email us, we receive the data you choose to send (name, email, message).

We do not sell your personal data.

3. How we use your data

  • To operate, secure and improve the Site.
  • To measure traffic and understand how the Site is used (analytics).
  • To measure and optimise our advertising (marketing).
  • To respond to your messages.

4. Legal bases

We rely on your consent (Art. 6(1)(a) GDPR) for analytics and marketing cookies, on our legitimate interests (Art. 6(1)(f)) for essential site security and operation, and on your request when you contact us.

You have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, gegevensbeschermingsautoriteit.be).

5. Cookies & tracking

We use cookies and similar technologies. Non-essential cookies (analytics, marketing) load only after you accept them in our cookie banner. You can change your choice at any time via theCookie settings link in the footer. See ourCookie Policy for the full list.

6. Third parties

Depending on your consent, we may share limited data with:

Some of these providers may process data outside the EEA. Where they do, transfers are covered by appropriate safeguards such as the EU Standard Contractual Clauses.

7. Retention

We keep personal data only as long as necessary for the purposes above, or as required by law. Analytics and marketing data are retained according to the respective provider's settings.

8. Your rights

Under the GDPR you have the right to:

  • access, rectify or erase your personal data;
  • restrict or object to processing;
  • data portability;
  • withdraw consent at any time (without affecting prior processing);
  • lodge a complaint with your local data protection authority.

To exercise any of these, email privacy@lordsofacid.com.

9. Changes

We may update this policy from time to time. The "last updated" date at the top reflects the latest version.